Heidi Fearon is Business Manager at & Son. Hailing originally from Scotland, Heidi moved to London to attend Chelsea College of Art and Design, from which she graduated with a BA in Textile Design. After college she started working for James Lavelle at Mo'Wax Records, handling promotion and press. Shortly afterwards, Heidi set up Concrete Distribution, the merchandise arm of Mo'Wax, before leaving to work as European Press Officer for Carhartt. Having relocated to New York City, she worked as a producer in the fashion industry, before being appointed Fashion Editor for BlackBook. After returning to the UK, she handled production and sponsorship for designer Jessica Ogden's shows during London Fashion Week. Prior to joining & Son, Heidi worked at Katy Baggott Ltd, as a producer for photographer Juergen Teller.